Zee Entertainment Enterprises has tied up with Living Entertainment and entered into Food and lifestyle category by announcing the launch of its new international channel, “Living Foodz”. This combination of food and entertainment will definitely achieve great success as it’s based on exploring the developing social status of food, taking the conventional kitchen into a world of entertainment and adventure with food.

It will also show different aspects of food and the way it touches the people, from lifestyle, travel, wellness to food. The channel will be aired on various digital TV platforms in the country from 11th September 2015. The Living Entertainment is a part of a living network belonging to the Essel Group, which already exists in the international market. The organization is planning to bring all the things true regarding the entertainment in order to attract the global audience.

As, it will be the international channel, so it depicts the universal feel that will definitely entice the new youth Indians. The main focused of the channel is at both men and women of all age groups, which connect the people with the high-interest level of food and entertainment. Within a few years, this channel will be aired in the other countries developing global food content for the global audiences. There are other cooking shows hosts by the famous celebrity chefs and food personalities, such as Gautam Mehrishi, Ranveer Brar, Rocky & Mayur, Vicky Ratnani, Kunal Kapur, Rakhee Vaswani and many others will also broadcast on the channel.

Commenting on the new initiative, Dr. Subhash Chandra, Chairman of ZEEL and Essel Group stated,

“We are very proud to present Living Networks in India. This is yet another endeavor from our group to bring the world closer through entertainment. Living is all about global mindsets and experiences. This is also in line with our group philosophy of “Vasudhaiva Kutumbakam- The World is My Family”. Our group has always believed in creating not just great content, but building genres and brands that are milestones”.