Add HOPE by KFC India

One of the largest US-based chicken restaurant chains, KFC India, has introduced an initiative named ‘add Hope’, for the underprivileged children and to support non-governmental organisations including various other agencies so that no single child can suffer from hunger.

The noble initiative started in Hyderabad on Wednesday with a target of raising funds and awareness on hunger.

The new initiative is going to be supported by the franchisee’s 310 outlets spread all over the country in 90 cities with a count of almost 14000 employees.

Rahul Shinde, Managing Director, KFC India, said, “We will raise funds and encourage our customers and employees to contribute their bit for the programme.”

While greeting a press conference on that day, he talked about the initiative and said an amount of Rs. 2 crores has been donated by the firm to two partners. “We gave Akshaya Patra Foundation and World Food Programme Rs. one crore each to provide meals to children,” he said.

With the starting of the ‘add HOPE’ on May 16, KFC would allow its customers for contributing Rs. 5 each time they pay for the food. “Our target is to provide two crore meals to the poor children by 2020,” he said.

An ‘add HOPE’ truck has been launched by the firm to grab the attention of the audience and make the initiative far-reaching.