PatanjaliAttaNoodles

FSSAI has excluded the possibility of giving special consideration to the Patanjali noodles case. It will take a final decision after examining the company’s reply to its notice. In November 2015, a notice was issued to the Patanjali Ayurved and Akash Yog Health Products by the Food Safety and Standards Authority of India (FSSAI) for reportedly disobeying the rules of the Food Safety and Standards Act. The organization has manufactured, re-labeling and marketing Patanjali Atta noodles🍜 without valid approval.

Mr. Ashish Bahuguna, FSSAI Chairperson stated,

“We have received a reply from Patanjali to our show-cause notice. We are studying that and the case is in the process. The case is neither delayed nor expedited because it belongs to Patanjali”.

A 70-gram pack Atta noodles priced at INR 15 has launched by Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev and focusing to snatch away the position of Nestle’s Maggi, which is already back again. It’s also claiming that its product is cheaper than other competitors.

Earlier, the organization strongly denied FSSAI’s claims by saying that it had a license for pasta, under which noodles fall as per the regulator’s classification. Patanjali said,

“FSSAI has already admitted that it’s no longer possible for the regulator to continue with the process of product approvals, which was facilitated through an advisory in May 2013.”

In June 2015, FSSAI had prohibited the Nestle’s Maggi noodles, which was later on removed by the Bombay High Court, when the government-based laboratories had given a clean chit to Maggi after passing the test. This led to a relaunch of the Maggi noodles in November.