One of the biggest fast-food chains, McDonald’s might be planning to extend its All-Day Breakfast campaign in the country as well as in the USA. Day by day, the trend of eating out-of-home breakfast is increasing rapidly and also, most of the people prefer English food items for their breakfast so due to this reason, the company is seeking to spread this campaign throughout India.

Mr. Ranjith Paliath, the vice-president of McDonald’s India (West & South) said,

“McDonald’s is keen to build out-of-home breakfast as a category in India and at this point evaluating the possibility of All-Day Breakfast campaign here. We would try to build our breakfast along with our McDelivery Service”.

This breakfast menu is served at all the outlets of the country between 7 am to 11 am, consists of nutritious and grilled platter with veg/egg and sausage muffin, hot cakes, hash brown with maple syrup along with McCafe offerings. In the small cities, the restaurant is open at 9 am and it has been observed that the breakfast menu in not served after 11 am. After then, you can choose from the regular menu.

In the US, this campaign has launched in the first week of October and acquires many appreciations from the customers, who have enjoyed the breakfast menu. And, if we talk about India, out-of-home breakfast is growing with the pace as around 18% people consuming their breakfast at outside locations.