Interpublic Group (IPG) Mediabrands is the global media company of Interpublic, which has recently tie-up with the travel industry to start a festival of online holiday booking in the country. This will help in encouraging the people with so many advantages too. It is the first event for nine days in India, that will initiate on April 18 and end on April 26.

Guangzhou International Travel Fair (GITF) will offer great deals and discounts on the trip and stay packages for more than 50 holiday destination within and outside India. Mr. Shashi Sinha, the CEO of IPG Mediabrands stated,

“Indian consumers will find great value and deals to enjoy their summer holidays. We expect to reach over 3 million users over the course of the nine-day festivals”.

In this event, many big companies are participating, such as travel websites Cleartip, MakeMyTrip, Google, Goibibo, Yatra and Via and carriers Jet Airways, Indigo, British Airways and Spice-Jet. Cox & Kings and Thomas Cook are the tour companies as participants. The newly established companies, such as Oyo Rooms and Doorstepforex have also committed their participation.

Mr. Vikas Agnihotri, Industry Director, Google India said,

“While the industry has seen a major uptake in online hotel bookings, there is significant headroom for growth and initiatives like these can be contribute immensely in promoting the sector and contribute to domestic tourism”.

The GITF website is building and designing in-house of the IPG and the participants will host on the site. Both Google and IPG are selling sponsorships and the money will be spent on marketing the event and promoting the sponsors of the site.