HORECA refers to a hotel, restaurant and catering company and also one of the largest hospitality and food service exhibition, which has been initiated on 20th April, 2015 and will end on 23rd April, 2015 at Beirut, Lebanon. In this exhibition, professional from the food and hospitality niche are participated and gathered to the Beirut International Exhibition and Leisure Centre and out of which, more than 300 exhibitors are presenting their products.

These all exhibitors came from across Lebanon, the Middle East North Africa (MENA) region and from Europe. This is the 22nd edition of the HORECA exhibition and it mainly consist of 3 sectors: the International trade Show for the Hospitality and Food service Industries, the International Trade Show for the Food Industry and the Beirut International Wine and Drinks fair.

Mr. Michel Pharaon, Tourism Minister, said in his inauguration speech that,

“HORECA was a prime example of the resilience of Lebanon’s hospitality sector despite the multitude of challenges facing the industry.

This time also, the exhibition lures the interest of many participators from the companies, just like in previous years also. Middle East Airlines, Lebanon’s national air carrier and Boecker, these are the region’s largest providers of health safety services and are some big name of exhibitors at this event.

Mr. N’oula Karam, Marketing Manager of Karam Winery informed that,

“HORECA provided a good opportunity for what he calls “non-commercial” wine producers to gain exposures”.

The company has participated in previous editions of HORECA. Mr. Karam said,

“This is the fourth time that I’ve participated in HORECA sine I assumed my job at Karam Winery”.

Far apart from Karam Winery, other local and foreign-based companies are joined HORECA for the very first time. And, it’s a great news for the Indians that Zomato, which is an India based company is also participated in this exhibition as a newcomer.

Mr. Karim Hobeiche and Mr. Anthony Stephan, respectively Markeing Associate and Sales Manager at Zomato said that,

“The event provided a platform for business networking”.