Amul- the taste of India is the most popular dairy of the country, which renders milk products of the best quality, such as cheese, milk, ice creams, curd and many others. Now, the company is planning to triple cheese production by investing INR 750 crore, in order to beat the growing market for the milk product in India.

The whole investment will be used to set up the new cheese plant and to increase the cheese production from its existing capacity. Mr. RS Sodhi, the managing director (MD) of the Gujarat Co-operative Milk Marketing Federation (GCMMF) stated,

“The cheese market in India is growing and we are looking to tap this market. Therefore, we are tripling our cheese production capacity to 120 tonnes per day from 40 tonnes at present.”

He also said,

“The total investment on tripling the capacity will be around INR 750 crore, out of which INR 600 will be invested in setting up of a new plant in Gujarat’s Palanpur.”

In northern India, the GCMMF (owner of the Amul brand) is making efforts to get a solid position, because another new plant, which is under process has the capacity to produce around 15 lakh liter per day that would be commenced in October 2015. This one is the fourth plant, constructed in Haryana after covering the area of the National Capital Region (NCR), such as Manesar, Rohtak and Dharuhera.

The total 65% of cheese market is holding by the Amul in the country and want to hold more as the market of cheese growing rapidly. Till now, the company’s revenue hiked by 14 % to INR 20,730 crore from the INR 18,143 crore in the year of 2014-15 and now aiming to increase more up to INR 24,000 crore.