Burger king

New Delhi: Seems like the freshman to the country’s fast-food bazaar, Burger King is on the track of expanding its brand rapidly in India. The firm yesterday announces the opening of almost 35-40 outlets across the country this year. On a recent note, its first 24×7 restaurant has been opened in Mumbai in march 2016.

Back in November 2014, the fast-food brand has made inception in India against the popular American competitor McDonald’s, which is a dominator in the market since 1996. The fresh arrivals include KFC and Dunkin’ Donuts.

“Burger King is a mass brand and the idea is to get into every city including tier 1, 2 and 3. The plan is to build a huge portfolio of restaurants in India. Objective is to lead in India as a restaurant brand in QSR (quick service restaurants),” said Rajeev Varman, CEO, Burger King India.

“Last year, we had entered about 13 cities, with major cities like Bangalore, Mumbai, Delhi, Hyderabad, Punjab and Pune.We are continuing to build at a similar pace like last year. We are making sure that we cover all markets,” he added.

As per the current scenario, the late entrant owns 48 outlets in the country and planning to add the same figure in 2016 as well.