To increase the market of the brand Tropolite, which is a flagship company of the popular Davars Group. The group is now planning to increase its products and to start with, the company plans to enter the frozen bakery segment and beverage industry and besides, it also enters the consumer retail market for their products.

Mr. Abhishek Ahlawat, GM- marketing and strategy, Tropilite Foods, said,

“We are going to add another division to our bakery and confectionery section with a frozen bakery range of ready products in a frozen form with one year shelf life. Also, we are going to add a concentrate food juice line with the shelf life of 10 months”.

The segment of Frozen bakery will be launched in April, however, the concentrated juice was already launched at AAHAR 2015 (The International food fair and Hospitality).

Now, talking about the retail sector, Mr. Ahlawat informed that,

“After receiving a positive response for Flexi creme, their non-dairy product, Launched about two years ago, for the institutional segments, they are looking at launching the same in smaller packs for the Indian retail market”.

He also added,

“The non-dairy creme is a superior replacement of the dairy available in the market and is a completely unique product in India with zero cholesterol. Also with a shelf life of nine months, it provides a better solution across all segments”.

By June 2015, the company will also be launching their pre-mixes and bakery and confectionery ingredients in the Indian consumer retail market through retail chains like Savermax.

Talking about the need for the frozen bakery products, Mr. Ahlawat stated,

“In a lot of major cities, QSR’s face issues of insufficient space and infrastructure for kitchens and therefore are looking for ready-made solutions”.

Highlighting the strength of this segment, Mr. Ahlawat said,

“The metro cities to be better suited for the frozen bakery range, however, with the advent of QSR’s and international chains across tier II and III cities”.