Apple Launch Event 2016

At last, the wait has come to an end. Apple Inc. has finally come up with its new series of iPhones, which has already been in rumors from many days. The leading techno manufacturing firm is well known for its uniqueness in any way. The launch events of iPhone models have always been a style statement of the company just like the designs of those models. This time also, the company had rolled out the invitations in a unique and very simple way. “See You On 7”, this was the only thing written on the invitation cards. After getting the invitations, it was almost confirmed that the firm is now all set to introduce some cool new gadgets in the market.

On the date, Apple had gifted a new level to the techno culture by unveiling four new smart gadgets iPhone 7, iPhone 7 plus, Apple Watch 2 and AirPods. Out of these four, iPhone 7 and iPhone 7 Plus smartphones are blessed with some advanced improvements in terms of both looks and specs as compared to their previous counterparts. Surprisingly, Apple has kicked out the Space Grey color variant from its color palette and to compensate has added all new Jet Black and Black color variants. To start with and to make a change, the company has designed its latest iPhones in a way that they both are water and dust resistant models which surely gives them an edge over other variants.

Talking about the new Apple Watch 2, this time, it looks like the company is too serious of getting the first position in the field of latest technologies. The new Apple Watch 2 is a full touchscreen smartwatch fueled with some really cool applications and technology. The watch is also water resistant which can resist up to 50 meters inside water.

Apple Launch 2016

Let’s take a short look as to how Apple has made its new smartphones different and advanced from others on the basis of design and specifications:

Have a look : Apple iPhone 7  V/S Apple iPhone 7 Plus


iPhone 7 comes with a 4.7-inch LED-backlit widescreen Multi-touch display with IPS technology and a new Taptic engine, which will give you an awesome experience of responsive touch and a 4K picture quality. The display of this latest gadget is capable of providing a screen resolution of 1334X750 pixels.

On the other hand, iPhone 7 Plus packs a 5.5-inch LED-backlit widescreen Multi-touch display with a new Taptic engine and IPS technology, capable of providing an ultimate experience of a responsive touchscreen. The Retina HD display of the device develops a screen resolution of 1920X1080 pixels with 5K picture quality.


We all are completely aware of the picture quality taken by iPhone cameras. This time, iPhone 7 bears a 12-megapixel camera of more enhanced picture quality with a 7-megapixel Facetime HD camera capable of recording videos at an HD quality of 1080p resolution. The rear camera of the model too is fueled with some cool and upgraded camera features like f/1.8 aperture, Optical Image Stabilisation, Six-element lens, Body and face detection, wide color capture for photos and Live Photos and Quad-LED True Tone flash.

Meanwhile, including all the camera features of iPhone 7, iPhone 7 Plus comes with a special dual camera setup. The setup fueled with the latest technology is capable of taking telephotos, which means that even small details of any scenario can be detailed out in the pictures. The new camera setup of this smartphone can give you an enhanced and ultimate experience of photography. So, if you are a camera freak, then this device is a panacea for enhancing your talent.

Looks and Designing

“Change is the only Constant thing in the world”, the company proves this statement by making minor changes in all of its models. But this time, Apple has gone for a bit longer step. The company has removed its space gray color variant from the portfolio of the new models and has rather given space to two new colors Black and Jet Black for both of its models.

Black color in the portfolio is a simple black variant which gives a sober but attractive look to the device. Whereas, the Jet Black color variant of the new models is the main center of attraction of the new series. It is crafted from bead-blasted aluminium which gives a complete high-gloss jet black finish. The smartphone looks so glossy black that you can’t even tell where the aluminium ends and glass begins.

Not just design, the new iPhone has also been entitled with an all new pressure sensitive home button, which give you a responsive and quick feedback on a single tap and is easily customizable.

Apple iPhone 7 & 7 plus Water Resistivity

Memory and Processor

On the memory fronts,  Apple has made available the new smartphone in three variants i.e, 32GB, 64GB and 128GB. Apart from changing the memory specs of its latest products, Apple has also removed the 16GB variants from its portfolio.

However, it’s Apple we are talking about and so there has to be a catch. As an exception, the company has made available its Jet Black color variant with only 64GB and 128GB storage option.

Talking about the processor, then the handsets are fueled with an A10 Fusion chip with 64-bit architecture Embedded M10 motion coprocessor coupled with a standard RAM capacity, capable of providing a high-speed response no matter how gruesome the task gets.


The main concern about any smartphone user is of its battery life. Taking into consideration the same factor, the company has made iPhones a bit more battery efficient. Talking about iPhone 7, the device comes with a Lithium-ion battery having 2 hours of additional battery life than that of iPhone 6s. Having a wireless talk time of up to 14 hours on 3G and a standby of 10 days, the handset is a dependable measure to go on with.

On the other hand, iPhone 7 Plus comes with a built-in Lithium-ion battery, capable of waking your phone up to 16 days on standby. Coming with an overwhelming battery performance, the device can bear a wireless talk time up to 21 hours and a wireless audio playback of 60 hours.

Connectivity and Sensors

Both the smartphones pack GSM/EDGE, UMTS/HSPA+, DC-HSDPA, LTE-Advanced, Wi-Fi 802.11a/b/g/n/ac with MIMO, Bluetooth 4.2, GPS and GLONASS and NFC as connectivity measures. On the sensor part, the iOS smartphones come fueled with Three-axis gyrometer, Accelerometer, Proximity sensor, Ambient Light sensor and Barometer.

Have a look :Top Sensors Inside the Smartphone

iPhone 7 vs iPhone 7 Plus

Apart from these latest smartphones, Apple has also introduced Apple Smartwatch 2 and AirPods in the market, which deserves to have a glance on it too.

Apple Watch 2

Apple has come up with a new smartwatch in the market with a new inbuilt GPS and a better processor. The watch bears a rectangular sapphire-coated display, which can be connected with your iPhone with the help of Wi-Fi or Bluetooth. Talking about the looks, the smartwatch comes in 4 variants Apple Watch, Apple Watch Nike+, Apple Watch Hermes and Apple Watch Edition. All of these variants despite having packed with a same dual-core processor and other similar features are built up with different design languages. The watch can hold up to 18 hours of battery life and is fueled with some cool features like built-in GPS, is Water resistant up to 50 meters, Wi-Fi, Bluetooth 4.0, Heart Rate sensor, Accelerometer, Gyrometer, Ambient light sensor.

apple smartwatch 2

Apple AirPods

This is the coolest thing Apple has introduced this year. The wireless AirPods just need a double tap on the back on it and you’ll see Siri ready to perform the task for you. An inbuilt voice accelerometer detects when you’re speaking and when you are listening to music. These AirPods are backed up by a battery life of 24-hours and is capable of delivering high-quality audio.

apple wireless airpods 2016