October 2017, that was being considered as a month with the increase in the sales performance for auto majors owing to it’s during the festive season. Also, the buying habits of Indians also justified it as they make such purchases during this month in order to receive alluring offers and discount schemes and much more by the manufacturers. It is the time when brands generate the big share of revenue they earn throughout the year. Nevertheless, the October sales performance is not satisfying for them as only a few like the country’s leading manufacturer, Maruti Suzuki, and Toyota Kirloskar registers hike of 9.3 percent and 6 percent while others Mahindra, Ford India, and others witnessed a drop in sales. The detailed sales of every carmaker are given below

Maruti Suzuki India

The Indo-Japanese carmaker, Maruti Suzuki that is continued to post strong numbers get succeeded in dispatching the total of 1.46 lakh units in October 2017. With the mentioned figures the company managed to register the growth of 9.5 percent, as compared to the 1.33 lakh sold units in October 2016. Out of the total sales, the 1.36 lakh units were sold in the domestic market and remaining 10,446 units in export markets. Both are showcasing the growth of 9.9 percent and 4.2 percent respectively.

Last month, Maruti Suzuki observed hike in sales almost in every segment. The UV sales have increased by 29.8 percent as against in October last year. The company sold out 23,382 units previous month, compared to 18,008 units sold in the corresponding month last year. The Vitara Brezza that is gaining average sales of over 15,000 units per month played a significant role in the plunge in UV sales.

The compact car segment which includes the lately launched new-gen Maruti Suzuki Dzire indexed 62,480 units sales that are 24.7 percent more than 50,116 units sold in last October.

The all-new Dzire shares almost half of these mentioned sales figures which is generating the volume of over 30,000 units sales every month since the past three months.
However, the models which are considered one of the most selling models such as the Alto and WagonR saw the drop of 4.2 percent in their sales. Cumulatively, as against to last year 33,929 units sales in the same month, the brand managed to sell 32,490 units in last month.

Toyota India

Toyota Kirloskar Motors saw sales performance in October 2017 as similar to other past months this year. With the decomposition of 14,000 units, the company recorded growth of 6 percent as compared to the 12,625 units sold in October 2016.

The sold units from Toyota Kirloskar Motor is 12,403 units in the domestic market as against to the 11,651 units sold in same month last year. Whereas, the exported units are 1597 in October 2017 that are of Etios series as compared to the 974 units exported in the corresponding month last year.

Commenting on the monthly sales, N. Raja, Director Sr. Vice President, Sales Marketing, Toyota Kirloskar Motor said, “We are happy that the festive season has given a positive push to the domestic sales in the auto industry. There is a spur in the customer demand. Innova Crysta and Fortuner continues to enjoy good growth in demand in the market. We are utilizing one of our plants to the maximum capacity to ensure the waiting period is reduced and thank our customers for their patience and trust.

Mahindra and Mahindra

Mahindra and Mahindra that is noted for its UV cars across the country also saw a drop in overall sales in the month of October 2017 that encompasses passenger vehicles, commercial vehicles, and exports numbers. For the passenger vehicles company registered the retail of 23,413 vehicles in October 2017 as compared to 24,737 units sales in the same month the previous year that is 5 percent low. Whereas commercial vehicle genre gets a hike of 7 percent with 19,279 units in October 2017 as up to 18,059 units in the same month last year. Moreover, in the export market, the company’s sales graph fall 29 percent to 2,331 units shipped against to the 3,279 units exported in October 2016.

While announcing monthly sales report, Rajan Wadhera, President, Automotive Sector, Mahindra and Mahindra said, “The auto industry has had a mixed month. The build-up to Dhanteras & Diwali was good but the demand tapered off subsequently. Last year all festivals were in the month of October and the industry volumes had a high base. This year, September and October combined, we have grown by 7.9% in Auto Division. Going forward we enter into a year-end period of lower sales. Our refreshes & new variants, that have been launched, will carve out a niche and we expect to sustain the growth momentum for the remaining period of the current financial year.”

Read Also: Car Sales Analysis September 2017: Winners and Losers

Tata Motors

Last month, Tata Motors registered subtle growth almost in every category vehicles. In the domestic passenger and commercial vehicle business, the registered growth is 5 percent with 48,886 units disposed of in October 2017 as compared to the same month last year. While the Passenger vehicle business indexed hike of 1 percent with sales of 16,475 units over October previous year.

For this continued growth, all the credit goes to three newly launched cars by the automaker including the Tigor, Hexa, and Nexon. There is also a support from the popular Tiago hatchback in gained sales.

In the export market, the company generated 4,311 units sales in October 2017 with a drop of 32 percent, owing to continue drop in TIV in Sri Lanka (by 53 percent) and Nepal (by 46 percent). Furthermore, the growth of 45 percent in Pick-up and 7 percent in CVs helped the carmaker in consolidating sales.

Ford India

During the festive season, Ford India also not get managed in generating hike in sales and registered overall sales of 15,033 vehicles that are around 32 percent less than the sold 22,043 units in same month last year. Similarly, the domestic sales result also remained the same, low with the total disposed 4218 vehicles as against 7,508 units sold a year ago during the same month.

Exports markets sales figures with the fall of 25 percent were 10,815 unit in October 2017 as up to 14,535 units shipped in October 2016.

But for the coming months, the company is hoping for better as it is going to introduce the 2017 EcoSport model that is scheduled to launch on November 9. The new EcoSport will be a heavily updated crossover with a rugged look, a sleek interior, a host of cutting-edge technologies and a new engine, for more power efficiency.

Commenting on the company performance Anurag Mehrotra, President Managing Director, Ford India said, “The ramp up for new model introduction has impacted our wholesale for October. We are excited to have the All-New Ford EcoSport be on the side of the Indian customers very soon.”

Hyundai India

In the domestic sales, the South Korean carmaker Hyundai Motor India dispatched 49,588 units which remained low as compared to sold out 50,017 units in the similar month last year. Though, the export figures for the month are not revealed by the brand yet.

Commenting on the October sales Mr. Rakesh Srivastava, Director – Sales and Marketing, HMIL said, “Hyundai did its highest retail of over 50,000 units in a festival month, with a wholesale of 49,588 units on the strength of strong demand for Grand i10, i20 and Creta. In addition, the new-gen Verna received strong customer response with over 20,000 cumulative bookings and 15,000 inquiries”.