One of the famous beverage companies Coca-Cola India has created a flavoured milk named as VIO, which has announced today. It’s a new product added to the line-up of Coke’s beverage, which comprises coffees, teas, juices, carbonated and still waters. As of now, the company includes Maaza and Minute Maid juice drinks, Kinley packaged water, Schweppes tonics and mixers, Georgia tea and coffee, FUZE iced tea and a range of sparkling beverages.

This new flavoured milk has been developed specially for the Indian palate at Coca-Cola India’s R&D center in Gurgaon with inputs from the R&D centers in Atlanta and Shanghai. The drink has been formulated with a blend of delicious pistachio, saffron and almond flavours in the respective “Almond Delight” and “Kesar Treat”.

Mr. T. Krishnakumar, CEO of Hindustan Coca-Cola Beverages Pvt Ltd. stated,

“Dairy is a category, which is firmly rooted in Indian tradition and enjoyed greatly by consumers since time immemorial. As we venture into this important segment, our intent is to make VIO easily accessible to the consumer. As part of the phased pilot launch, VIO flavoured milk will first be made available in the top metros across the country, through modern trade outlets and e-commerce platforms and eventually expanded to traditional trade as well. The product is being manufactured by our co-packer, Schreiber Dynamic Diaries Pvt. Ltd and will be distributed through the system’s strong distribution network- in different parts of the country”.

VIO will be available across 500 Reliance Retail outlets in the country and they will build awareness about the product through special promotions. And also, 9 stores to facilitate stronger consumer-product engagement and sampling opportunities.