One of the world famous coffee chains, Costa Coffee is now aiming at making profit from the Indian outlets instead of increasing numbers. As there are a number of coffee fans in India that are very much crazy about it and Costa Coffee is such a brand that meet the expectations of the customers. Though there are a limited number of branches in India, yet all of them are equally successful.

Mr. Virag Joshi, President and CEO of Devyani International, which is the master franchise of Coffee Costa in India stated,

“What we have now come to know is that this business can be very profitable for us if we do the right things rather than chasing numbers. We said let’s do all the corrections of either shutting down shops or relocating them or renovating them”.

Apart from Costa Coffee, Devyani International is also the master franchisee of global restaurant chains KFC and Pizza Hut in the country. He further stated, “Rather than chasing numbers, we thought to let us open Costa only in places where we see 100% profitable model for us. A good location is a must for us to open any new outlet. As of now, the current financial year of the company has touched the revenue of 100 Crore and had seen some turbulent times in the past.