BrigadeHospitality

The subsidiary company, Brigade Hospitality Services Limited (BHSL) was made to manage the expanding hospitality projects that include a number of serviced residence facilities, clubs, hotels, resorts and spas and a convention center. With the aim to open such a hospitality package serving plans to build 1200 hotel rooms with in eight properties in South India, including a 275 room budget hotel in Bengaluru by early 2017, the company has astonished the mark in the field.

The company’s mixed usage plan with the parent Brigade Group makes it possibly visible to build business hotels in cities like Kochi and Chennai. Along with the long-term plans, the firm has decided to come up with luxury hotel Grand Mercure in Mysore, late this year for tourists as well as the business sector. It has already two major luxury hotels in Bengaluru, named as Grand Mercure and Sheraton.

The luxury hotels are mere to be built so easily, thus on the partnership front Brigade aspires global hotel chains such as Sheraton, Grand Mercure, Holiday Inn and Holiday Inn Express and licenses these brand names for individual hotels based on the business requirements. The group not only licensed the World Trade Center brand for Southern Capitals and Kochi but also expanded its business with industrial catering, banquets, and events.

Expanding the business, the director Nirupa Shankar said,

“There is a growth opportunity in building small niche hotels. It would be part of the mixed-used community for business and residential properties”.

Further highlighting the higher occupancy rate she said,

“Average rates have come down; higher occupancy of over 60% in most hotels show there is room for growth”.

Not only this, the group contributes 12% to the hospitality firm by making a 19% gross profit each year. With such a huge growth factors and high occupancy demands, the Brigade Hospitality is expected to grow by time.